How a Fast Website Increases Conversions

Speed and conversions are directly linked. The faster your website loads, the more likely users are to stay, engage, and take action. In competitive UK markets, a slow site is simply losing business every day it's left unaddressed.

The Numbers Are Clear

Industry data consistently shows that a one-second delay in page load time can reduce conversions by 7%. For an e-commerce store turning over £10,000 per month, that's £700 lost to a problem that could be fixed in a matter of hours. The impact compounds as delays increase.

Why Speed Affects Behaviour

Slow websites create frustration and erode trust. Even a few seconds of waiting signals to the user that the site is unreliable — and by extension, so is the business behind it. Users don't wait; they go to the next result in Google. Speed is a credibility signal, not just a technical metric.

What Slows Sites Down

Common causes include unoptimised images, too many plugins or scripts, poor hosting, no caching, and bloated themes. Most of these issues can be resolved without a full redesign — targeted optimisation work is often all that's needed.

Speed Optimisation at £25/hr

At Prestiqo, we audit and optimise website performance as a standalone service, billed at £25/hr. We identify the specific bottlenecks affecting your site and fix them efficiently — with measurable results.